Case Study Main Page
C & N Car Services
Student Contribution:
Assisted with Marketing and co-ordinated mailshots
and other promotional activities. Created a series of standard letters to form
a smooth running reminder system for existing customers.
Business Benefits:
Organisation of ongoing procedures in order to save time and increase efficiency.
Company Profile:
A well established company that carry out car services and repairs.
Project Outline:
This company has continued to grow but has found that there are certain areas
where it falls short in terms of available skills and time to carry out ongoing
administrative and marketing duties, in particular the creation of a database.
The company also needed to reach new markets, but could not afford
professional assistance in order to do this.
Ligia Bica, a student from Liverpool Hope University College,
visited the company regularly and carried out and expanded upon the outlined business
needs of the company. She created template letters for a number of different reminder
systems with a corresponding database and also co-ordinated mailshots to the markets
that the company wished to reach.
Business Benefits:
"As an outsider, Ligia was able to come in to the company and concentrate
solely on the job in-hand. It is unlikely that these jobs would have been completed
if this service had not been made available to us … The results have been
great. A very professional image has been created in terms of the outgoing letters,
and the process of client reminders has been made straightforward and easy due
to the skill of the student … this is helping the company grow and is definitely
effective in promoting a professional image … this has been our second experience
with Business Bridge, both students have been exceptional"
|
